Lead nurturing is a key strategy in any successful business, and for good reason. It allows you to build relationships with your potential customers and guide them through the buying process. By providing them with valuable information, resources, and personalized attention, you can establish yourself as a trusted authority in your industry and increase the likelihood of conversion.
But lead nurturing is not just about sending out a bunch of emails and hoping for the best. It requires a well-planned strategy, a deep understanding of your target audience, and a commitment to providing exceptional customer service. When done right, lead nurturing can be the secret ingredient that sets your business apart from the competition.
20 Interesting lead nurturing statistics
Lead nurturing statistics: Benefits
- Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost per lead according to Forrester Research.
- According to Hubspot, companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured leads.
- The Demand Gen Report states that lead nurturing can increase a business’s sales opportunities by up to 20% when compared to non-nurtured leads.
- Marketo shares that leads that have been nurtured have a 23% shorter sales cycle when compared to leads that have not been nurtured.
- Nurtured leads usually make 47% larger purchases than their non-nurtured counterparts according to the Annuitas Group.
Lead nurturing statistics: Best practices
- Around half of leads aren’t ready to buy when they first inquire. That said, around 63% of leads that aren’t ready to buy do eventually convert if put through a lead gen strategy according to Marketo.
- The DemandGen Report states that lead nurturing emails get up to 10x the response rate compared to standalone email blasts.
- On average, it takes 10 marketing-driven touches to convert a lead into a sales-ready opportunity according to the Aberdeen Group.
- Campaign Monitor shares that email marketing is a highly effective lead nurturing tactic, offering as much as a 4400% ROI.
Lead nurturing statistics: Importance of lead nurturing
- Almost 80% of marketing leads don’t actually convert into sales. Why? A lack of lead nurturing according to Marketing Sherpa.
- Parker White states that well over half (65%) of B2B marketers don’t have established lead nurturing programs.
- Gleanster Research shared that roughly 27% of leads are sales-ready when they’re initially generated.
- B2B marketers that implement marketing automation have reported increased sales pipelines by as much as 10% according to Biz Net General.
- Around 60% of B2B marketers send their leads directly to the sales team, but less than 30% of those leads are actually qualified according to Marketing Sherpa.
- Invesp shared that about 80% of marketers using automation software generate more leads that their competitors who don’t.
Lead nurturing statistics: Performance comparison
- CSO Insights shares that companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate.
- According to Smart Bug Media, over 60% of consumers say they feel better about (and are more likely to buy from) a company that delivers customized content.
- Mail Shake states that average click-through rates for leads that have been nurtured is 8% higher than non-nurtured leads.
- Want more sales? A study posted through Data Box found that nurtured leads have a 47% higher AOV (average order value) compared to non-nurtured leads.
- The Online Marketing Institute shared that companies who nurture their leads experience a 45% increase in lead generation return on investment.
Final Thoughts
Nurturing your leads is an important part of the sales process. In doing so, you establish trust and credibility with your potential customers. By providing them with valuable information, addressing their concerns, and answering their questions, you can demonstrate that you care about their needs and are invested in their success. This can help you build a loyal customer base that will be more likely to return to your business in the future
