The 10 Best ZoomInfo Alternatives and Competitors for SMBs

The 10 Best ZoomInfo Alternatives and Competitors for SMBs

1. Salesgenie

Salesgenie empowers your sales and marketing efforts by providing access to millions of accurate and up-to-date business and consumer contacts at a fraction of ZoomInfo costs. Target the right prospects, personalize your outreach, and increase your conversion rates. With its user-friendly interface and affordable pricing, Salesgenie helps you find the leads you need to grow your business.

What makes Salesgenie the best ZoomInfo alternative?

Salesgenie is the best ZoomInfo alternative when you want:

• Lower entry point: Salesgenie’s starting plans are significantly cheaper than ZoomInfo, making it easier for businesses with limited budgets to access powerful sales intelligence tools.
• Flexible plans: Salesgenie offers simplistic pricing plans allowing businesses to choose a plan that best suits their specific needs and usage patterns.
• Transparent pricing: Salesgenie’s pricing structure is clear and straightforward, with no hidden fees or surprise charges. This allows businesses to easily understand and budget for their sales intelligence costs.
• Data quality: Salesgenie provides unparalleled data quality, ensuring you have access to the most robust and up-to-data information available.
• Focus on value: Salesgenie prioritizes providing essential features and functionalities at an affordable price, ensuring businesses get the most value for their investment.
• Focus on SMBs: Salesgenie’s pricing model is designed specifically for small and medium-sized businesses, taking into account their typical budget constraints and sales team sizes.

2. Data Axle USA

Data Axle USA, a ZoomInfo competitor, offers businesses access to business data, consumer data, and turnkey marketing solutions. They offer various services designed to find, acquire, and connect with potential customers, including lead generation, customer profiling, email marketing, and data enrichment. All services are tailored to meet the unique needs and objectives of businesses across various industries. Through its innovative solutions, Data Axle USA helps businesses unlock the full potential of their marketing efforts and achieve sustainable business growth.

Key features of Data Axle USA

Don’t miss these important key features of the Data Axle USA platform:

• Extensive Business and Consumer Databases: Data Axle USA offers access to accurate, up-to-date consumer and business data in both the U.S. and Canada. Enabling businesses to identify and acquire new customers effectively, its databases contain detailed demographic, firmographic, and behavioral data to help businesses tailor their acquisition and retention strategies and reach the right audience with the right message at the right time.
• Actionable Intelligence for Informed Decision-Making: Leverage predictive modeling, segmentation analysis, and data enrichment techniques to gain valuable insights into customer behaviors, preferences, and trends. This intelligence empowers businesses to make informed decisions, optimize marketing strategies, and drive better business outcomes.
• Flexible Data Licensing Options: Whether businesses require one-time access to specific data sets or prefer ongoing access through subscription-based models, Data Axle USA provides customizable licensing agreements to suit individual requirements. This flexibility allows businesses to leverage the data they need while being mindful of potential budget limitations.
• Comprehensive Marketing Services: From email marketing and direct mail campaigns to digital advertising and social media marketing, Data Axle USA provides end-to-end marketing solutions that drive engagement, conversions, and revenue growth.

4. Apollo.io

Apollo.io competes with ZoomInfo in terms of both its consumer and business databases. Apollo.io combines data, automation, and analytics to help sales teams identify, engage, and convert prospects. Offering features like prospecting, email automation, and CRM integration, Apollo.io aims to equip sales professionals with tools to streamline workflows, optimize outreach, and achieve sales objectives. While less expensive than Zoominfo, Apollo.io’s data quality is also less robust.

Key features of Apollo.io

• • Contact Database: Apollo.io provides access to a large database of business contacts. However, the sheer volume can sometimes make it challenging to filter through and find the most relevant prospects.
  • Lead Scoring: This feature helps prioritize leads based on customizable criteria. Though useful, it requires significant setup and fine-tuning to be effective.
  • Sales Engagement and Outreach: Apollo.io offers tools for engagement and outreach, such as building email sequences and making calls. However, the platform’s complexity can be overwhelming for new users.

Apollo.io pricing

Apollo.io follows a per-user/per-month pricing model, with monthly or annual billing options. Plans come with a maximum number of email and mobile phone number credits, which can limit usage and lead to additional costs.

5. Cognism

Cognism is a ZoomInfo competitor in that it offers users access to high-quality data with a strong focus in Europe. It also offers B2B data, including mobile numbers and business email addresses. However, its pricing is hidden, similar to ZoomInfo’s, suggesting this is more for enterprises.

Key features of Cognism

• Global B2B Database: Provides access to business contacts across EMEA, North America, and APAC however, international targeting may vary.
• Advanced Prospecting: Uses firmographics, technographics, buyer intent signals, and sales trigger events to uncover leads though these features can prove inconsistent.
• User-friendly Interface: Features a web app and browser extension with varying user experience related to set-up and ease of use.

Cognism pricing

Offering two main plans, pricing is flexible based on the organization’s size and includes an annual access fee and a per-user fee. While not explicitly stating their pricing, it’s said that Cognisim’s pricing range begins at about $15,000 per year.

6. RocketReach

RocketReach, alternative to ZoomInfo, focuses on providing accurate contact and company information to professionals. While RocketReach offers a large database, email finding and validation capabilities, and social media prospecting tools, it has limited business integration capabilities.

Key features of RocketReach

• Email Finding and Verification: Finds and validates email addresses with real-time SMTP validation, though the claimed 98% deliverability rate is not always accurate.
• AI-powered Recommendations: Suggests contacts based on data patterns and user behavior, though the usefulness of these recommendations can vary.
• API Access Allows RocketReach’s contact data to be integrated into applications and workflows, though setting it up may require technical expertise.
• Chrome Extension: Lets users discover company connections from websites like LinkedIn. However, results are not always comprehensive.

RocketReach pricing

RocketReach offers three main plans that are billed monthly or annually. Pricing can vary depending on the number of users and data requirements. They do not offer any free plans or free trials.

7. Clearbit

Alternative to Zoominfo, Clearnbit has robust APIs and integrations for seamless data enrichment and real-time updates. Clearbit gathers information from public sources and leverages AI and large language models to convert unstructured information into more standardized data sets. That said, its AI capabilities are not thought to be overly accurate.

Key features of Clearbit

• Data Enrichment: Gathers data from public sources using AI, though the accuracy and currency of information can vary.
• Global Coverage: Provides data coverage worldwide, but reliability may differ across countries and languages.
• Real-time Lead Scoring: Identifies leads more likely to buy, though determining the most qualified prospects is not always precise.
• Website Visitor Intelligence: Identifies companies visiting your website, but the effectiveness of targeted outbound marketing efforts may vary.

8. Lusha

A cheaper alternative to ZoomInfo, sales intelligence platform Lusha offers self-service B2B SaaS products. Aiming to simplify the process of accessing up-to-date contact details, Lusha enables businesses to enhance their lead generation and prospecting efforts. However, more advanced features in their custom plans have to be negotiated with their sales team.

Lusha pricing

Lusha offers a free plan as well as three priced plans, which start at $36 per month. All plans include a limited number of credits, which can be used to obtain email addresses and phone numbers.

Key features of Lusha

• Helpful Prospecting: Provides basic data like contact info and job titles, but the usefulness for finding new customers can vary.
• Email Finder: Simplifies finding email addresses, though the accuracy may require verification.
• Intent Signals: Offers insights for Enterprise clients on prospects researching related products, but the timeliness of outreach efforts may not always align.

9. Seamless.ai

Seamless.ai, an alternative to ZoomInfo, utilizes AI to continuously update and verify contact information in real-time. While ZoomInfo offers more features, Seamless.ai remains a comprehensive sales and marketing intelligence platform with tools for marketing and sales that help businesses streamline their go-to-market efforts.

Key features of Seamless.ai

• Account Research: Enables research using parameters like email and company, but the depth and accuracy can vary.
• Prospect ID: Identifies prospects’ marketing efforts across channels, though effectiveness may be inconsistent.
• Chrome Extension: Provides access to Seamless.ai’s features in Chrome, but functionality can be limited.

Seamless.ai pricing

Seamless.AI offers a free plan with limited features, as well as paid plans starting at $150 per month.

10. SalesIntel

SalesIntel, alternative to ZoomInfo, is a solution that helps marketing teams identify ABM data for B2B contacts. Empowering marketing, sales, and revenue operations teams with B2B sales intelligence and data, SalesIntel is a less expensive option than ZoomInfo, though it utilizes a limited credits model.

Key features of SalesIntel

• Detailed Filters: SalesIntel provides firmographic data on millions of companies, though accuracy may vary.
• Intent Data: Their AI models help teams identify and target prospects showing buying signals, but its accuracy may vary.
• Recognizes Cross-sell Opportunities: Using intent data, SalesIntel signals customer readiness for additional purchases although this is not always accurate.

SalesIntel pricing

Offering a variety of plans billed annually or monthly, SalesIntel plans begin at $129 per month. Plans include limitations on credits that can be used to view data as well as limitations regarding what can be viewed within the platform.