Refine your outreach strategies with data, discover how to set realistic goals, and start achieving better outcomes.
Business owners often set high expectations for their marketing and sales outreach, hoping for “overnight success.” While wanting high open rates and immediate callbacks is natural, effective outreach usually requires a more measured approach.
At Salesgenie, we understand that achieving consistent and meaningful engagement with prospects is more challenging than ever. To help you navigate these complexities and enhance your outreach efforts, we’ve compiled a list of twelve actionable strategies designed to maximize your success! From extending your prospecting period to utilizing diverse contact methods, these tips will provide you with the tools needed to adapt your sales and marketing strategy and reach your goals.
These tips will provide you with the tools needed to adapt your sales and marketing strategy and reach your goals.
1. Extend Your Prospecting to at least 60 Days
Adapt to longer sales cycles by extending your outreach period to at least 60 days. This will help you to maintain engagement amid shifting economic conditions and decision-making timelines. Much of how long your sales cycle takes will depend on factors outside your control including the prospect’s buying process, the cost of the product or service, and the complexity of the product or service.
2. Use Diverse Contact Methods
To cater to various preferences, use emails, calls, social media such as LinkedIn, and even video emails. This helps emphasize more personalized connections. Additionally, consider different days and times for your outreach to increase your chances of connecting and engaging with your prospects. Each time you connect with or encounter your prospective buyers through any contact method, such as direct mail, calls, or social media, it’s called a touchpoint.
3. Follow a Structured Timeline
Start your outreach on Day 0 and increase the number of touchpoints through Day 59 to demonstrate persistence. Doing this may also help you gain insights into when and where in your outreach process your prospective customers become more engaged with and interested in your products and services.
4. Respond Immediately to Inquiries
When someone fills out a form or responds to an email you’ve sent, quickly follow up with a phone call or email response. This will help you to capitalize at the moment of engagement when they’re likely still interested, and your business is still top of mind.
5. Set Clear Success Metrics
Define specific targets such as volume, velocity, and number of touchpoints for calls, emails, and meetings to align and motivate your team towards common goals. Ensure your metrics are realistic based on past data and measurable based on Key Performance Indicators (KPIs). This way, progress can be tracked, and adjustments can be made as needed.
6. Monitor and Adjust Tactics
Track and regularly evaluate the effectiveness of each marketing touchpoint. Adjust your prospecting schedule and its tactics according to their effectiveness.
7. Streamline Your Sales Technology
A unified sales technologies platform, such as a CRM, will help streamline the efficiency and effectiveness of your marketing outreach. It will also provide more comprehensive activity data for better long-term decision-making.
8. Target 17-28% Email Open Rates
Set this range as a healthy benchmark for email open rates. You can always adjust your tactics based on ongoing performance evaluations. Understand that open rates will inevitably vary depending on your industry.
9. Employ Effective Email Construction
Craft concise, error-free emails that support your ability to deliver on the recipient’s needs. Include a clear call to action such as a phone number to call or an email address to respond to.
10. Avoid Overused Phrases in Email
Avoid clichés and typical sales phrases that could trigger spam filters in email marketing, opting for authenticity and creativity in your messaging. Some types of phrases to avoid include making exaggerated or far-fetched claims, coming across as too pushy, creating a false sense of urgency, or using ethically or legally questionable wording.
11. Use Concise and Personal Email Subject Lines
Use brief and personalized subject lines, such as adding the recipient’s first name, to increase the likelihood of your emails being opened.
12. Incorporate Visuals for Interest
Use emojis or numerals in your subject lines to draw attention and convey emotions or urgency while ensuring they align with your audience’s preferences, as this tactic is not always effective for every audience.
Salesgenie Experts Are Here to Help
Implementing these helpful strategies can set your business on the path to sales and marketing success. But remember that outreach is not a one-size-fits-all endeavor. Each business will have unique needs and challenges regarding its marketing and sales, so it’s crucial to continue experimenting with different tactics and refining your approach based on what works best for you. By remaining adaptable and data-driven, you can discover the most effective strategies to achieve your goals and stay ahead of the competition. Contact our team of experts for help with your sales and marketing outreach strategies.