At Salesgenie, we understand how important it is for our customers to stay ahead of the competition. That’s why we always seek the latest opportunities to provide you with the most advanced tools and data. With our all-new buyer intent data, you can identify potential business buyers earlier than ever.
Boost your marketing and sales efforts with business buyer intent data today.
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What is business buyer intent data?
Intent data is intelligence that measures the interest a business has in purchasing a product or service or generally in a topic that may indicate early interest. It can be integrated with your existing business records to identify new prospects to provide valuable insights for marketing, sales, and analytics purposes.
Salesgenie’s intent data goes beyond basic demographics and firmographics. We leverage a sophisticated approach, measuring and combining a variety of intent signals across a massive 8,000 different intent topics
How is the data collected?
We’ve partnered with an intent industry leader who collects businesses’ online activities using IP addresses. Some of the activities and behaviors include website visits, content downloads, webinar attendance, and social media interactions.
When should businesses use buyer intent data?
Integrate intent data with your existing business records to enhance intelligence and surface deeper insights so you can more accurately tailor your communications, sales, and marketing activities. Additionally, intent data will help your business prioritize its leads and know which individuals your business should reach out to first.
How do you define scores with intent data?
Intent scores range from 60-100 and indicate the likelihood or strength of a user’s intent to make a specific purchase. Here is a more in-depth breakdown
along with suggested marketing activities for each score range:
60-69: Low Intent—Push out brand or product awareness through email, direct mail, and digital ads.
70-79: Medium Intent—Use a specific offer or promotion via email, direct mail, or digital advertising.
80-89: High Intent—Ramp up personalized contact, calls to action, and tailored connections such as targeted emails.
90-100: Maximum Intent—Offer direct sales engagement and lead prioritization.
Best practices for minimizing false positives
Intent data noise, also called false positives, are businesses that may appear within data incorrectly. There are many reasons why this happens including shared Wi-Fi connections, mobile location data from high customer-traffic locations, geofencing, and Dynamic IPs.
To reduce noise, it is important to filter lists to include the relevant addressable market by selecting industry classifications for the client:
- Primary SIC (2, 4, and/or 6 digits)
- SIC (2, 4, and/or 6 digits)
Alternatively, you can exclude businesses with high customer traffic. All of this can be done using Salesgenie’s filters. Having access to timely and accurate data is crucial for businesses in today’s competitive market. Salesgenie’s buyer intent data offers deep insights into business behavior, helping you predict purchasing trends and spot emerging opportunities. By leveraging this powerful information, you can prioritize high-potential leads, personalize your marketing strategies, and ultimately, drive more sales.
