Social selling has revolutionized modern sales.
How?
By utilizing social media platforms to build relationships, foster trust, and drive business growth. You see, unlike traditional sales methods that focus on direct pitching and product promotion, social selling prioritizes engagement and personalized interactions.
Through platforms like LinkedIn, Twitter, and Instagram, sales professionals can not only connect with potential clients but also share valuable content and participate in industry discussions. By actively listening to the needs and preferences of their target audience, sellers can tailor their approach and offer solutions that genuinely resonate with potential customers!
But why does social selling matter?
Today’s buyers are more informed and discerning, relying on social media for research and recommendations before making purchasing decisions. Social selling allows businesses to meet their audience where they already are, providing an opportunity to establish a genuine rapport and showcase the human side of the brand.
Moreover, the data-rich environment of social media empowers sales teams with precise targeting and analytics, enabling them to measure and adapt their strategies effectively.
Below you’ll find 23 interesting social selling statistics.
23 mind-blowing social selling statistics
Social Selling Statistics: General Social Media Overview
- According to Dream Grow, 90% of all online users visit their social media platforms while online.
- As of 2022, there were over 4.5B social media users which is roughly 58% of the world’s population according to Statista.
- Organizations that engage in social selling report higher revenue growth of nearly 60% according to Hubspot.
- Reply.io shares that social media offers a 100% higher lead-to-close rate than outbound marketing!
- A LinkedIn study reveals that 50% of revenue is influenced by social selling in 14 common industries including computer software, healthcare, and marketing & advertising.
- Social Commerce shares that organizations with consistent social selling processes are 40% more likely to hit their revenue goals than non-social sellers.
Social Selling Statistics: Salespeople
- Around 53% of selling agents want to better understand social selling according to a study from Adam Global.
- Roughly 56% of salespeople will leverage social media in order to discover new prospects according to Hubspot.
- A Sales Guy shares that salespeople using social media as a sales method outsell 78% of their peers.
- 90% of top sales performers claim to use social media as part of their individual sales strategy according to Social Commerce.
- Around 53% of customer loyalty is linked to an individual salesperson’s ability to deliver unique insights according to OptIn Monster.
- Only around 55% of sellers will use social media to research prospective customers or their business according to LinkedIn.
- Aberdeen Group reveals that sales representatives using social selling exceeded their sales quotas 23% more often than their non-social selling counterparts.
Social Selling Statistics: Customer Engagement
- Influence Marketing Factory shares that 97% of Gen Z users report that social media is their top source of shopping inspiration.
- On the other hand, 78% of Millennials have shared that they use social selling tools according to OptIn Monster.
- Around 68% of consumers have made at least one purchase directly from social media according to Social Sprout.
- Around 73% of consumers will pay more for brands that offer total transparency according to Reply.io.
- Just over 60% of customer journeys start online regardless of whether or not the purchase must be made in a physical store according to Google.
Social Selling Statistics: Different Channels
- A Google survey revealed that 70% of participants did business with a brand after seeing their ad on YouTube.
- Videos on social media earn new customers for over 90% of businesses according to Animoto.
- 55% of TikTok users will research new brands and products on the platform according to Hubspot.
- Content found on social media channels ranks as one of the top 5 types of sales enablement content according to Madison Miles Media.
- U.S. and Canadian buyers identified social networking sites as one of their top three favored outreach methods by sellers according to LinkedIn.
Final Thoughts
Social selling is more than traditional sales. It’s about building long-term relationships and becoming a trusted advisor. By engaging on social media, you position yourself as a thought leader, share valuable insights, and address customer concerns. It’s not just about the immediate sale; it’s about creating lasting impressions, increasing conversion rates, and fostering customer advocacy.
In today’s sales strategy, social selling is essential. It’s a scalable, personalized way to engage with your target audience and provide genuine value.
