Blog

Measure marketing campaign success
11 Ways to Measure the Success of Your Marketing Campaigns

Salesgenie has broken down exactly how you can measure the success of your upcoming marketing campaigns in 11 steps. Make sure yours checks all the boxes!

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Data hygiene
Tips for Data Hygiene Best Practices

When it comes to maintaining your list of prospects, data hygiene best practices are so important. Discover what data hygiene means for you and your business.

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Data Axle 50th Anniversary
Data Axle Turns 50: A History

Celebrate 50 years of data and marketing solutions from Data Axle and our complete suite of products, including Salesgenie.

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Writing email
How To Write An Effective Prospecting Email + 8 Templates

Writing an effective prospecting email comes down to standing out in someone’s inbox. How to do that and 8 prospecting email examples will help you get started.

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Prospecting mistakes to avoid
9 Prospecting Mistakes That Can Destroy Your Sales

Salespeople have a limited window to form a connection with prospects. Avoid these 9 prospecting mistakes so you can close more deals and earn more revenue.

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Better understand customers
11 Tricks to Better Understanding Your Customer

Whether you’re trying to improve a customer’s experience or increase your earned revenue, understanding your customer better than they know themselves is key.

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Clean Up Your Customer Data Files in 5 Steps

Data hygiene means keeping your customer data file free of inaccurate or duplicate information and is key to business growth.

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Build direct mail campaign
13 Steps to Build Your Next Direct Mail Campaign

Success with direct mail is possible as long as you know the steps to take in building your direct mail marketing campaign. See all 13 steps now.

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Salesgenie
Find, Acquire, & Connect with Salesgenie

Salesgenie is the proven way to find, acquire, and connect with leads. Learn about our complete suite of sales and marketing services.

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Leak-Proof Lead Generation Tactics for Roofing Success

Struggling to generate roofing leads? Discover expert strategies for building a targeted roofing lead list.

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The value of customer retention and 7 ways to increase yours

Customer retention can help increase your sales more quickly than marketing to obtain new customers. But why? And how can you do customer retention effectively?

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Customer marketing analytics
An Introduction to Customer Marketing Analytics

Without customer marketing analytics you don’t truly know your best customers. And that could doom your sales in the long-term.

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9 Ways to Earn Quick Wins in Sales

Quick wins offer excellent sales results with very minimal effort. Here are nine ways you can earn quick wins as a sales rep, no matter your experience level.

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Generate leads fast
7 Ways to Generate Leads Fast

When it comes to growing your business, generating leads is key. Looking for a new way to bring potential customers through your doors? We’re offering seven.

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Sales
What Are Sales? A Guide.

Whether you are new to business or new to sales, this blog answers popular questions like what are sales, what are sales representatives, and what are sales leads?

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Blogging
The Ultimate Guide to Blogging

What is a blog? What is blogging? We explain this popular form of written content and how your small or medium-sized business can use it to attract new customers.

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Data for business
What is data and how can it help your business?

Businesses need reliable data in order to run effectively. Yet many business owners don’t know what data is or how it can benefit their bottom line.

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Touchpoints in marketing and how can they increase your sales

Touchpoints in marketing are necessary to close a deal and earn revenue. But what are they and how can your company utilize them to grow your bottom line?

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